binge drinking The recent times have witnessed an unprecedented rise in pressure on teenagers to abuse alcohol or engage in binge drinking. Of all the sources, social media sites such as Facebook has become one of the major factor which encourages teenagers to drink, or engage in risky behavior. One of the reasons behind such motivations is an online game known as NekNomination. This game involves young people nominating each other to consume strong beverages and post videos of the act on YouTube. NekNomination has been blamed for a number of deaths; with its popularity it has escalated to a point where drinking of spirit-based beverages involves mixed drugs or chemicals.

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